Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.