Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.
The 3-part Framework for Perfectly Clear Copy that Converts
Confusion kills conversions. That’s the hard truth. The harder truth? There’s usually much more that’s confusing about what you do, and who you do it for, than you realize. I just got off of a Free MindMeld call with an amazing client who offers a technology organization service that’s so good, I’m like TAKE MY MONEY RIGHT NOW! But, when we were discussing her one-page website, and drilling down to specifics, we ran into an all-too-familiar problem…