Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How web design & copy work together
When copy and design work together, your right-fit clients will find you and LOVE you, almost immediately. Here, my website designer Carissa Erickson and I talk about the design and copy sides, and how to prepare before DIYing your copy or design, or hiring a pro.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.