Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to Write an (incredibly) Effective Headline
In this interview, Tad Hargrave and I talk about the best headlines we’ve seen, how to write a headline that makes you want to read more, and the importance of Point of View in copy. It’s long, but it’s a masterclass.
10 Reasons Your Sales Page Isn’t Converting
Why isn’t your sales page converting? The answer might be on the page, or it might be what you aren’t doing OFF the page. Find out here.
Tad Hargrave’s Non-Salesy Sales Page
Tad Hargrave of Marketing for Hippies is one of my favorite marketing coaches. So I looked at how he writes his sales pages, and wow was I surprised.
Write Your Own Sales Page in a Week
The problem with sales pages is that they can be “salesy” - but not on my watch! I’m teaching a workshop with Rebecca Tracey on how to write your own non-salesy sales page (that’s super effective) in just one week.