Home, About, Services and Sales Page Workbooks
4 DIY workbooks designed to help coaches, healers, and service-based entrepreneurs write your own ethical website copy
You need copy that translates the heart, soul and energy of your work into clear language your perfect-fit clients feel in their bones
Without being salesy or manipulative.
I’ve designed these workbooks to guide you to create bridges of empathy between you and your ideal clients — so they feel seen, understood, and infused with hope before they even jump on a call with you.
Each workbook is like a mini-writing course that breaks down the process I’ve honed over 10 years as a copywriter for coaches. The first step is for you to answer a series of simple questions (don't worry, you already know the answers!), and then I’ll show you how to turn those answers into clear, connection-driven, empathy-rich copy.
You'll also learn the theory behind how each page works to build relationships that lead to perfect-fit clients (and loads of referrals). You'll find examples of how each section works in practice. Above all - you'll find encouragement to break rules, experiment and make the copy your own.
Your copy won't sound like anyone else's - because these are not templates telling you what to do. These are prompts and structures to draw out what makes you, and your approach, exactly what your ideal clients have been searching for.
To succeed with these workbooks you need to know your ideal client really well - their goals, their struggles, and every hurdle between the two. If you know that much, you are ready.
The Truer Home Page Workbook
The home page is the most important page on your website -- it either starts a relationship... or ends one. In this workbook, I will walk you through how to write each section so your home page clearly articulates your value at a glance, greets your ideal client with a warm hug, reassures them they are in the right place, and invites them to get to know you (and your business) better. If you have to choose just one workbook, pick this one.
$50
Home Page Workbook
The Truer About Page Workbook
Your 'secret sales page' is where you build the Know + Like + Trust that leads to clients who love you. You may be tempted to skip this page, assuming it's 'just your story' -- it's so much more than that. This is where the heavy-lifting happens of building heart-felt connections (that lead to sales). It's the second most important page, after the home page. This workbook will also answer the question: What parts of my story should I share?
About Page Workbook
$50
The Truer Services Page Workbook
Get clear on which services you want to offer and how to clearly describe each one so your ideal clients can self-select the right service for them. In this workbook, you'll learn how to create filters (to filter out bad-fit clients) and clearly define what you do, who you do it for, and what it helps them do. It's a crash-course in articulating your value (which not only helps you get perfect-fit clients, but also referrals!).
Services Page Workbook
$50
The Truer Sales Page Workbook
How can you write a sales page that isn't, well, salesy? It's easy once you reframe your expectations of what a sales page is supposed to do. In this workbook, you will learn to create an almost perfect filter that attracts clients you'll love working with, and sends everyone else on their way. If you hate sales pages, if you expect them to be long, repetitive and awful, this workbook will be a breath of fresh air.
Sales Page Workbook
$50
The Truer Workbook Bundle
Need all four workbooks? Get a discount for ‘buying in bulk!’ These are editable workbooks (ie. you can type in the pdf) delivered in a zip folder.
Workbook Bundle
$180
A word on Value & Values
My workbooks are priced below many you may find elsewhere, even in the ethical marketing space. That’s not because they contain less value. Rather, it’s because accessible pricing is one of *my* values.
You are building a business around making people’s lives better, easier, happier, healthier — and maybe you don’t have all the money in the world right now. If I can give you the tools, at a price you can afford, to make the value of your work clear to all the people who need you?
That’s me living my purpose.