Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Wise Woman Summer
What happens when a copywriter for coaches spends the summer with witches? Magic - duh.
Copywriting Coaching Now Available
Looking for copywriting coaching that gives you 1:1 attention, specializes in the coaching industry, AND is ethical, non-manipulative and affordable?
How to write: About page
When searching How to Write About Pages, I found a lot of information for mid-sized businesses, but very little information designed for solopreneurs. So here you go: How to write an about page as a small business or solopreneur…
Zoom Bling: How to add a waiting room video and other hot tips
Welcome to the Zoom crash-course you never knew you needed. This has nothing to do with copywriting and everything to do with being an online entrepreneur who does a LOT of work on Zoom! I use Zoom multiple times a day and I have some FEELINGS about other meeting software.
How to use AI to make a sales page template for yourself
A surprisingly ethical use for AI: Ask it to analyze the *structure* of a sales page you like, so you can use that structure to create your own template. You're not copying the content or the tone, just the structure. And it will save you so much time staring at a blank page.
Why ABOUT pages are SO hard for Multipassionates
I’ve been teaching a group of incredible business owners how to write their About pages, and I always start with “THIS IS THE HARDEST PAGE!” Because when you’re writing your own About page — About YourSELF! — it is so freakin’ hard. It’s the page I’ve rewritten the most on my own website and I’m never happy with it. I mean, it does the job (what’s the job, you ask? Building Know + Like + Trust!).
The Pushback on “Ethical” Marketing
This week I’ve been listening to every podcast episode Tarzan Kay has been on for the last 2 years. It’s becoming a Jonathan Van Ness + Michelle Kwan level of obsession/admiration (reference for my fellow Queer Eye fans); I think she’s so cool. Here’s why: