Make every word a force for good

A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.

 
Blogger's Block

Blogger's Block

How hilarious is this stock photo? What are you DOING with that pineapple? And the giant graph paper? And the scissors? WHYYYYYYYYY????? You've probably noticed, but I don't update this blog regularly. That's a big no-no for SEO and marketing. The whole idea behind a blog, from the SEO/marketing perspective, is to bring in prospects by waxing poetic on specific keywords for your chosen niche - like "copywriter for coaches" (see what I did there? In the first paragraph too…

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I just sent a client elsewhere (and it felt great)

I just sent a client elsewhere (and it felt great)

I've got 11 minutes between my client-prospect call and a call with a lovely former client, and I just had to share this experience, because I'm glowingly pleased. See, I really enjoyed talking with the client-prospect. She's everything I hope a client will be - smart, funny, thoughtful, articulate, MOTIVATED! We totally clicked. And she found me with my shiny keywords: Copywriter for coaches. Hurray SEO! And then I sent her elsewhere…

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