Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
The Pushback on “Ethical” Marketing
This week I’ve been listening to every podcast episode Tarzan Kay has been on for the last 2 years. It’s becoming a Jonathan Van Ness + Michelle Kwan level of obsession/admiration (reference for my fellow Queer Eye fans); I think she’s so cool. Here’s why:
Don’t Let Spirit Dictate Your Spiritual Copywriting
As a copywriter for spiritual coaches, I work with my clients’ Spirit Teams a LOT. They’re amazing and so fun, but sometimes, they try to run the copy show, and it rarely works out well…
The 4 Elements of an Ultra Clear Intro
Writing clear, compelling copy that converts can be as simple as including these 4 elements.
Sell a program with a single email?
Can you sell a program without a website or even a sales page? YES YOU CAN — when you have a sales email that speaks from the heart with a LOT of clarity.
The email subject line that made me CLICK
How do you get an email to convert to a clickover to your sales page? Pilar Gerasimo's email and sales page are a Masterclass in what works
Susannah Conway’s Home Page Breaks ALL the Rules
As a copywriter, Clarity is KING. But Susannah’s new website proves that there’s a higher power when it comes to copy: Emotional connection. See how she does it on her very cozy home page.
Why Rebel Entrepreneurs Struggle With Copy
"You can't tell me what to do" -- the rebel directs this at anyone (like coaches, like books, like podcast hosts, like people we pay to tell us what to do), and we direct this at instruction manuals, workbooks, even ourselves!