Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Sample Newsletter Structures for Coaches
Need a template to get you started with your newsletter? I’ve got one template for coaches and one for B2B.
How to write a newsletter people want to read
Need to write a newsletter for your business, but you also unsubscribe from all the newsletters? Here’s how to write a newsletter that gets read every time.
You can filter out bad clients
I have the best clients, and that’s not by accident. It’s taken me a while to learn how to use my copy, business structures, and even my personality as filters that let the right clients through, and repel everyone else!
“Sales” feels yucky (and maybe it should)
Nobody likes being sold to, and most of us don’t like selling - here’s how I get clients who pay me without ever (EVER!) ‘selling’.
Growing pains
When your business goes from 4 to 40 clients per month, old systems break and new structures are necessary. Here’s how I’m finding a new balance (and dropping a few balls).
How web design & copy work together
When copy and design work together, your right-fit clients will find you and LOVE you, almost immediately. Here, my website designer Carissa Erickson and I talk about the design and copy sides, and how to prepare before DIYing your copy or design, or hiring a pro.