Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
You can filter out bad clients
I have the best clients, and that’s not by accident. It’s taken me a while to learn how to use my copy, business structures, and even my personality as filters that let the right clients through, and repel everyone else!
How to listen to your ideal client
My Spring work desk I'm in the middle of working on a client's website, right at the part of the process where I'm pouring over every testimonial - and this coach has a lot of glowing testimonials! But, like most entrepreneurs, not every testimonial on her list is from an 'ideal client.' All of these clients loved working with this coach, and got a lot out of the experience, but not all of them fit into the parameters of the people this coach is currently trying to serve…