How to listen to your ideal client

My Spring work desk I'm in the middle of working on a client's website, right at the part of the process where I'm pouring over every testimonial - and this coach has a lot of glowing testimonials! But, like most entrepreneurs, not every testimonial on her list is from an 'ideal client.' All of these clients loved working with this coach, and got a lot out of the experience, but not all of them fit into the parameters of the people this coach is currently trying to serve…