Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
Why I love what I do
Carolyn Salinetti, the incredibly talented founder of Blissful Interiors, sent this sweet message to me just the other day, out of the blue - it had been a while! But it was perfect timing - it landed exactly when I needed a few words of encouragement. Feedback like this is why I love what I do. Well, that's not entirely true. Working with clients like Carolyn is why I love what I do!
Proving Copy Works is Hard
I've had a flush of new clients this week, which is so exciting. But, since they haven't come through my usual word-of-mouth network, sent on the winds of enthusiastic recommendations (as most of my new clients are), I've had to do more 'convincing' than usual. In marketing-speak, they're cooler leads. Warm leads are ones who come in already 99% sold on working with you…