Welcome to:
The Complete Website Workshop Series
4 live copywriting workshops for coaches and conscious entrepreneurs who like to do things… differently
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Need 2 Knows
What’s happening
A series of 4 Live Workshops to write your Home, About, Services, and Sales pages.
Each one is between 60-90 minutes long, with Q&A time.
$ How much $
Individual Price: $60/workshop + $50 if you also buy the Workbook
Bundle Price: Get all 4-Workshops + 4-Workbooks for $380*
(*saving $60, like getting 1 workshop free!)
LIVE Dates
(all workshops will be recorded)
Sales Page Workshop: April 9th, 11am PDT/2pm EST/6pm GMT
About Page Workshop: May 9th, 11am PDT/2pm EST/6pm GMT
Home Page Workshop: June 10th, 11am PDT/2pm EST/6pm GMT
Services Page Workshop: July 10th, 11am PDT/2pm EST/6pm GMT
*If I hear from enough Australians/New Zealanders, I’ll add a later time slot. Email me at Lauren@TruerwordsbyLauren.com!
Why it’s different
Write your entire website with me at a comfortable pace and an affordable price. You’ll have a complete website by the end of the series.
Now that we’ve got that out of the way…
Here are your options
Save $60 with the bundle ↑ or choose what you need, a la carte ↓
Workshop Only (I’ve already got the workbook) Or Get the Workshop with the Workbook
Not sure which to choose? Maybe this will help.
You’re in the right place if…
Right now, you have copy now, but it doesn’t accurately reflect what you do anymore, or it just doesn’t sound like you.
Or you don’t have a website yet.
Or… you’re revamping the whole thing (or just one page).
Making big changes to your website copy can either be really hard or really expensive, and either way, you may not be happy with the results.
What makes the Total Website Workshop Series completely different:
Take only the workshops you need, or commit to all 4 and write your entire website.
You have the option to buy the matching workbooks for quick reference and additional support. They’re not the same as the workshops, but they complement them.
Live workshops help you stay accountable to writing on schedule—and a month in between gives you time for ease and inspiration.
Each workshop will have Q&A, so you can ask “but how do I make this work for my biz?” Each workshop is also the same week as my Craft n’ Copy Hour, giving you extra time for more questions, or to use as co-working time.
I teach ethical copywriting practices, so your copy will never feel smarmy or sound salesy.
I designed these workshops to give you the most support and accountability at the lowest possible cost.
Which isn’t to say writing your own copy is easy (all I can do is make it fun).
Now, this isn’t for everyone.
But if you want…
Your website copy to sound like you, so your clients won’t be surprised or confused when you meet...
To not have to pay a copywriter every time your offers change...
To be able to talk about what you do with ease and clarity in every situation, not just in writing, but on podcasts, in interviews, on Facebook Lives…
Then learning to write your own copy might be a great fit.
Which isn’t to say it’s easy.
Because I’ve also heard these stories:
“I tried that [very expensive, extremely well-known] DIY copy program, and I…
never finished it.
wasn’t prepared for it. I needed more clarity around my niche and offers.
finished it, but it still felt like a DIY effort instead of professionally polished copy.”
If you’re going to learn how to write your own copy, you need personalized support to get the polished, pro-level copy you want at the end.
Did I say personalized support? Yes. Yes I did.
Need more accountability or professional polish? I’ve got you.
3 Levels of Additional Support
Attend my Free Craft n’ Copy Hours, offered 1x month the SAME week as class, to have me check your work or use as additional co-working time. RSVP here.
Purchase a Loom Review for in-depth feedback and immediately actionable suggestions ($75).
Schedule a Copy Coaching session and we’ll work together on your draft - this will help you make huge progress if you’re stuck! ($150)
The best part? Even if you buy the Full Enchilada—$380 for 4 workshops and 4 workbooks, and then add 4 Loom reviews (1 for each page), you’re getting all of your copy DONE for $680.
When I ran this as a 6-week program, I charged $1000.
Ultimately, I want to give you everything you need to succeed, at a price you can afford.
Because the world is uncertain AF right now, and I don’t want you to have to choose between copy that makes your business work and… eggs.
Let's make sure you'll love this
Okay, I know, it sounds great, and maybe you’re like “LET ME IN!” — but don’t scroll to the buy button just yet, because I want to make damn sure you will love these workshops before you hand over your hard-earned money.
To love these workshops, you need to:
Be comfortable using Google Docs. I won’t be providing tech support because I am one woman and I would curl into a fetal position and never come out again.
Know, solidly, what you do, who you do it for, and what it helps them do. Ie. Know your offers and your niche, what your niche dearly wants and what they struggle with. If you don’t know these things coming in, you won’t get the best results. (If you’re not sure, come to a Craft n’ Copy Hour and ask if you’re clear enough to move forward with copy).
Have the time and space in your schedule to commit to the live workshop times, or to commit to watching the recordings.
Kinda like writing. You don’t have to love it. You don’t have to find it easy. But if you absolutely hate it, you should probably check out my other ‘done for you’ services. I do have a reputation for making copywriting FUN (it’s possible, I promise!).
Not expect your copy to do all of your selling for you. Copy is one piece of the puzzle, but you also need good design and a solid marketing plan. Fortunately, two fabulous website designers have created DIY website templates based on my workshops and workbooks! You’ll know exactly what words to put where.
Be totally into breaking copy rules that you may have learned elsewhere. I’m here to break rules and drink tea. And I just ran out of tea.
What these workshops do NOT include:
Me writing your draft for you. You have to do the work, but I’m here to support you with accountability and feedback.
Me telling you how to manipulate people into buying from you using every trick in the book.
Between-workshop help (outside of Craft n’ Copy Hours and scheduled Loom Reviews or Copy Coaching). I would love to answer all of your emails and in-doc questions but that would make this a $1000 program.
Sounds good? Let’s do this!
Sign up now for The Total Website Workshop Series beginning April 2025
Or scroll up for a la carte options. I’m not messing with 8 buttons again, that took a WHILE.
Yes, all workshops will be recorded, so if you have to miss class, you’ll find them in your inbox later.
“Lauren Van Mullem is usually who I think about first when my clients need a copywriter. Every time I've hosted her to do a presentation for my members, there have been rave reviews whether it was her How to Write a Solid Headline, Free Write Your Home Page, How to Use Your Home Page Copy to Filter for Perfect-Fit Clients or, my favourite, How to Talk About Your Clients' Struggles In Your Web Copy Without 'Punching The Bruise'. Lauren shares your ethics, understands niche and, most critically for a copywriter (and missed by most), knows how important articulating your point of view is for establishing credibility in your work. Lauren is in demand and not easy to book time with and so thank goodness she offers up these workshops from time to time. I vouch for Lauren deeply and entirely. You're in good hands.”
- Tad Hargrave, Founder: Marketing for Hippies
Potential Side Effects of the
The Total Website Workshop Series
You may experience:
Improved writing skills for every aspect of your business and all of your future copy needs. You’ll learn great foundations for how to communicate effectively to your ideal clients.
New friends - everyone attending these workshops are conscious entrepreneurs just like you! You’ll likely find kindred spirits.
Odd sensations of actually enjoying the copywriting process.
Never looking at a sales page the same way again, because you’ll know how it works from the inside.
Got questions?
Let’s chat! Click below to email me.