Values

Accessibility

I want every business owner to have access to effective copywriting at accessible prices. So many copywriters out there only offer premium services and high-ticket offers. There’s a reason for that: Our knowledge has real monetary value. But the people I love helping most are the ones who don’t have a ton of money (yet) to invest in their businesses. I want to give you your best chance at making your business a success by helping you learn to articulate what you do, who you do it for, and why they want to work with you. For that reason, I specialize in offering DIY support, workbooks, and workshops.

People Before Profit

“Put the person before the sale” means that your best interest comes first. I will not manipulate you for my benefit (or for your benefit - no manipulation, PERIOD), and I work to empower every consumer to be able to make the best choices for them.

I don’t use, or teach, skeezy, manipulative tactics. You won’t find them here. You will find genuine, heart-felt connection.

I was also a founding team member at the ethical move, helping to create a standard for ethical marketing. While I had to step down to focus on my business (tem is growing so fast!) what they stand for remains dear to my heart.

Inclusivity

I love hosting guests, and it’s important that everyone feels welcome in my home, on my website, and on this planet.

I am deeply committed to working for equality, equity, diversity and full inclusion for Black, Brown, Indigenous, Minority Ethnic, People of Color and LGBTQ+ communities. My pronouns are she/her, I live in the ancestral homeland of the Kumeyaay Nation, and my lineage includes European colonists and Ojibwe/anishinaabe (first people). And yes, I have family photos from the Fond du Lac reservation, not just a ‘family legend.’