Most programs use templates. The trouble with templates, even very good ones, even ones I’ve written for other programs, is that they tell you exactly what to write, how to write it, and where to put it. 

That’s the whole point of a template, right?

That’s not a trick question. The answer is yes. BUT...

Templates also result in copy that sounds scripted. And, templates fail to account for outliers, people who need to talk about what they do in significantly different ways.

Like homeopathic practitioners, lawyers, or psychologists for example, who can’t use testimonials, or even legally say “if you do X, you’ll get Y result and your life will be so much better!”

My workbooks are designed to help you write copy that’s unique and personal, using questions as their foundation.

You will get the workbooks before the program begins so you can get a feel for them before we start.

Each workbook will include:

• How the page works - what it’s supposed to do, how it does that job, why it works to convert. Plus some context around ‘this is how other people do it’ and ‘this is how I suggest you do it that’s really different’. There’s a lot of that.

• Pre-writing questions that dig into your point-of-view, story, differentiators, street cred, and ideal client problems and desires.

• Example answers and example copy, so you know you’re on the right track.

• Step-by-step explanation of each section of the page.

• A visual ‘template’ of what goes where, for quick reference.

• Screenshots of real, live pages using these techniques.

The next problem with DIY copy programs is that many are self-directed.

They give you the templates and maybe some videos, maybe even a live call or two, and send you off to do the work.

The completion rates of these programs are DISMAL. It’s very hard to make the time to write for yourself (ugh, don’t I know it!).

I have built accountability into every fiber of this program.

Check this out:

• Before tackling each page, we’ll start with a live 1.5 hour Zoom call to go over the workbook for that week.

• The first 45 minutes of each call will be me explaining how to write the page and answering your questions.

• In part 2 of each call, you’ll actually start your first draft (because one of the hardest parts of writing your own copy is making the time to do it). So we take care of the blank page problem and the time problem right off the bat.

Don’t work well under pressure?

That’s okay, do what you can.

We’ll have follow-up 1-hour co-working sessions on Wednesday mornings during which you can ask me anything and I’ll help you break through any blocks.

We’ll do these ‘pomodoro’-style, which has nothing to do with pasta sauce, and everything to do with breaking up focus time into 20-minute chunks.

What it looks like: 

• We get on Zoom at 9am Pacific on Wednesdays (12pm Eastern; 5pm GMT), I check in with you to see how it’s been going since Monday’s teaching call. Then, I mute everyone for 20-minutes of focused writing time. Videos on, microphones off, much focusing.

• 20-minutes later, we take a 10-minute break and you can ask me any questions that have come up. Then we go back for 20 more minutes of focused writing time.

The Private Truer Copy Facebook Group will be open for the entire duration of the program — that’s six weeks of support, because shit happens.

Even right in the middle of DIY copy programs, shit happens (the nerve!). And I don’t want you to quit if one week of your life blows up real big.

You will have access to me —

I’m on Facebook all day, Monday through Friday, and I’m happy to look at your drafts and answer questions. 

You can also ask for “Gut Checks” from other members.

Also… I typically leave the group open for a few weeks after our program ends so group members can continue asking each other for feedback, and celebrate their wins!

What is a Gut Check?

So, here I go again with The Problem With Other Programs… (I’m really not trying to throw other programs under the bus, but…)

The problem with other programs that use peer reviews is that your peers often don’t know anything about copywriting or your specific business, and they just aren’t equipped to offer great advice. We are not doing peer reviews for this reason.

However, part of my method for writing really great copy is to ask for “Gut Checks” from people who fall into the ideal client parameters.

A Gut Check is when you ask someone to read your draft, and ONLY comment when:

1. Something resonates bigtime (Like, “Ooooh, that’s me. Where did you hide the camera in my house, you creeper!)

2. Something leaves you stone cold, and you don’t see yourself in it at all. 

3. You’re confused and need clarification. 

I love Google Docs for many reasons, but their comments feature is maybe my favorite.

All you have to do is highlight some text and a little window pops up on the right side of the page allowing you to comment, and/or TAG someone.

You can use this to ask questions or give feedback.

And you can use it to tag me when you want me to look at something, or when your draft is ready for fine-tuning.

I’ll jump in when I get a chance (give me a 5 day turnaround on this) and answer questions, make suggestions and tweaks, and/or send you a Loom video with high impact feedback so you know what to fix, how to fix it, and where to add that last sprinkle of pixie-dust. 

That’s right — I’ll be there every step of the way.

I reserve my “It’s Gotta Work Guarantee” for my full-service clients only, but for this program, I’m offering it to you.

Give your copy a chance to work for 3-6 months, and then email me with your data — tell me what the responses were, how many calls you got, and what people commented on about your copy.

If your copy isn’t converting as desired,

OR…

if your services evolve, we will book a free hour-long call to make tweaks and changes to get you better results.