Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
How to write for your biz without the agony
Writing for your business can be agonizing! Here’s why I think it’s so hard, and how to make it easier (even fun).
Not sure what to charge? That was me too.
Why do I charge below “market” rate for my level of experience and expertise? There’s a reason (several, in fact).
What is “Conversion Copy”?
I’ve got a long history with conversion copy. In fact, I used to have “Conversion Copywriter” as my primary descriptor on LinkedIn and my website with certificates to prove it. I used to think that was important. I don’t anymore.
How to write web copy without feeling sleazy
Website copy doesn’t have to come off as sleazy or salesy to sell — in fact, it works better if selling isn’t your primary goal.
What makes a great About Page tick?
About pages are notoriously difficult to write because like it or not, your About page is often the first point of contact a potential client has with you. So what’s the alchemical formula for creating that reaction of “I need to work with this person!”?
Why I removed “Bonus” Content from my Sales Page
Bonuses are used to inflate the perceived value of your offer, so prospects are more inclined to feel like they’re getting a deal. Here’s why I’m not a fan as an ethical copywriter.
Sample Newsletter Structures for Coaches
Need a template to get you started with your newsletter? I’ve got one template for coaches and one for B2B.