Make every word a force for good
A blog to help you deepen relationships with your clients in ways that make them richer for knowing you.
12-Min Landing Page Crash Course
When you’re waiting for your website to be finished (copy and design take time!), use this to get a functional landing page that you can send people to in the meantime.
How to write for your biz without the agony
Writing for your business can be agonizing! Here’s why I think it’s so hard, and how to make it easier (even fun).
Not sure what to charge? That was me too.
Why do I charge below “market” rate for my level of experience and expertise? There’s a reason (several, in fact).
What is “Conversion Copy”?
I’ve got a long history with conversion copy. In fact, I used to have “Conversion Copywriter” as my primary descriptor on LinkedIn and my website with certificates to prove it. I used to think that was important. I don’t anymore.
How to write web copy without feeling sleazy
Website copy doesn’t have to come off as sleazy or salesy to sell — in fact, it works better if selling isn’t your primary goal.
What makes a great About Page tick?
About pages are notoriously difficult to write because like it or not, your About page is often the first point of contact a potential client has with you. So what’s the alchemical formula for creating that reaction of “I need to work with this person!”?
Why I removed “Bonus” Content from my Sales Page
Bonuses are used to inflate the perceived value of your offer, so prospects are more inclined to feel like they’re getting a deal. Here’s why I’m not a fan as an ethical copywriter.