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5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)
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5 Copywriting Formulas for Better Conversion Copy (and why some Freebie opt-ins SUCK)

As I write this, I’m on minute 16 of a Freebie Opt-In “Masterclass” from one of the biggest copywriters in my niche - it promises to teach you “The 5 Must-Have copywriting formulas that will double your sales.” But I haven’t seen any formulas yet (now 20 minutes in).  I don’t want to call out another copywriter, because that’s not kind. But I am sick to death of Freebie Opt-ins that promise high value, and then wedge it into a few minutes in the middle of a LONG sales pitch…

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