Proving Copy Works is Hard

I've had a flush of new clients this week, which is so exciting. But, since they haven't come through my usual word-of-mouth network, sent on the winds of enthusiastic recommendations (as most of my new clients are), I've had to do more 'convincing' than usual. In marketing-speak, they're cooler leads. Warm leads are ones who come in already 99% sold on working with you…