Copywriting for coaches

Copy support to grow your business without manipulative tactics

Take a deep breath and relax your shoulders.

Salesy, manipulative marketing that requires you to compromise your values?

We don’t do that here.

Here you’ll find hands-on copywriting support, workbooks and workshops to help you write from your heart, using the exact words your clients need to recognize that you’re the one they’ve been searching for.

Welcome, I’m
Lauren Van Mullem

I help good coaches connect with good people by finding the truest words to describe what you do.

I’ll teach you how to put your essence into words

Magic happens when you write your copy yourself — my workbooks and workshops will show you how to infuse who you are into every word, so your ideal clients can feel it.

The web copy, emails, webinars and ads you create (with a li’l help)

will feel like a breath of fresh air to your prospects, waking them up to new possibilities they can access with you.

Genuine connection, deep empathy and a little structure are our tools

Plant the seeds for mutually nourishing relationships with content coaching to help you write newsletters and blog posts. Forget sales “funnels” - what if we create sales forests?

The clients you don’t want to work with?

They won’t feel that magic. They’ll trickle away, until you love every single client you work with. I’ll show you how to create almost perfect filters.

Empathy. Connection. And a little magic.

Supported by 10 years of experience marketing ***the other way***.

After a decade of writing in tech, I know all the copywriting “best practices,” formulas, strategies and tactics — and a lot of them feel icky, smarmy, and manipulative (because they are).

Yes, they work, at least in the short-term. But you don’t have to use icky-feeling tactics to build a business that sustains you. In fact, you’ll build a more sustainable business that you love — filled with clients who love you — when your marketing feels good and aligns with your values.