One of my favorite topics is how website design - how the words look in context on the page, how they’re framed by colors and images - and copy work together to create an emotional experience for the reader that draws in right-fit clients like a warm hug.

Without great design to support copy, you probably won’t make it clear to the prospect what to do next - and you’ll lose them (even if the copy is amazing).

So I sat down with Carissa Erickson, website designer for coaches, creatives and solopreneurs (and me - she designed my website), to talk about how design supports copy, and why copy is so important to have in place first, to inform the design.

If you’re considering hiring a website designer, this interview will tell you what you need to have in place before you start. And if you’re DIYing your copy and/or design, you’ll find some great tips in here too, like:

• How to break up the copy on the page with color blocks

• When to use script fonts, and when not to

• How to infuse your website design with emotional connection (with words and design)

• And why I didn’t follow my own (very good) advice when writing my About page… :O

I hope you love it, and if you’d like to reach out to Carissa Erickson for your website design, you can find her at www.CarissaErickson.com.

Also, if you’re enjoying these videos, don’t forget to subscribe to my YouTube channel! I’ll be doing more of these, so if you have a burning question, tell me and I’ll make a video about it. Or write a post. But right now, I’m all about the Vlog (even if it means I have to do my hair… ugh).