Hate rules and love COZY? Then you'll love my review of Susannah Conway's brand new website. She takes my copywriting best practices and chucks them out the window -- and it WORKS.

Find out why in this 15 minute super fun video (in which I seem to invoke the spirit of Steve Irwin finding a reptile under a rock - I’m that excited).

In this video, you’ll see:

• Magic in action - the magic of emotional connection and energetic transference via website

• How Susannah creates the feel of a cozy hug with her design and copy

• What the copywriting rules are (according to Lauren), and how Susannah breaks them

• My favorite example of a newsletter invitation ever (you’ll get ideas for how to improve yours, I promise!)

• My new teacup

You can check out Susannah Conway’s website for yourself here. And you should definitely sign up for her Love Letters.