Susannah Conway’s Home Page Breaks ALL the Rules
Hate rules and love COZY? Then you'll love my review of Susannah Conway's brand new website. She takes my copywriting best practices and chucks them out the window -- and it WORKS.
Find out why in this 15 minute super fun video (in which I seem to invoke the spirit of Steve Irwin finding a reptile under a rock - I’m that excited).
In this video, you’ll see:
Magic in action - the magic of emotional connection and energetic transference via website
How Susannah creates the feel of a cozy hug with her design and copy
What the copywriting rules are (according to Lauren), and how Susannah breaks them
My favorite example of a newsletter invitation ever (you’ll get ideas for how to improve yours, I promise!)
My new teacup
You can check out Susannah Conway’s website for yourself here. And you should definitely sign up for her Love Letters.